I am interested in the design, administration, and flourishing of worlds—both digital and physical. My work spans techno-social systems, protocols, and world-building, with a focus on hybrid environments, governance mechanisms, permissive IPs, and the communities and power fandoms that can bring worlds to life.

At the heart of my work is World Running—a developing creative discipline focused on the care and maintenance of persistent worlds. I believe worlds are the first new medium of the 21st century: immersive, participatory, and alive. I’m currently writing my first book, The Web Was a Side Quest, to trace their history and map their possible futures.

Recent Work & Projects:

• Consulting & Strategy: Continuous curation for an immersive art museum. Research on design of Autonomous Worlds, and the revival of design patterns from early multi-user dungeon code-spaces. Contributor to the CMF 2023 Annual Trends Report and BBC Future of Social Report (forthcoming). Researching and consulting on Vtuber technical stacks and live production infrastructure. In 2024 I tried and failed at building a long horizon AI agent eval start up.
• Teaching: Instructor at The New Centre (Theory Fiction, DAO Design Fiction). Guest Tutor in Computational Arts at Camberwell College of Arts (2022), with various contributions to MA and BA courses worldwide.
• Writing: My essay “Movement Between Models“ (Incredible Machines Conference, published by Triple Ampersand). Contributor to Lost Zone: Hiking the Dawn of Metaverse (Viaindustriae Press), and “What is Solarpunk?” in Issue #1 of Solarpunk Magazine.

My long involvement in Solarpunk as a cultural movement has led to work on fandom dynamics and the nature of attention online—how communities form, sustain themselves, and shape cultural narratives across digital and physical spaces.

For more, check out my talks page or browse the miscellany, which includes essays, podcast appearances, and public events.

Background & Experience:

I have a background in operations management, consulting, and creative producing, working across technology, creative industries, and world building projects.

I began my career in consulting for a major research and advisory firm, before moving into tech startup land, where I worked on strategy, operations, and product development. In that world, I helped shape the nature of digital spaces—designing the underlying structures that allow growing startups to scale.

Now, I combine this experience with my background in the philosophy of the arts, applying a multidisciplinary approach to everything I do.

I am currently working on contract in video game development as a Senior Producer/Operations Lead, focusing on world-building and Interactive Fiction engine for an indie game studio. In reality this means I look at project management software and spreadsheets on my computer, sometimes I get to have an Idea.

I bring complex systems to life behind the scenes—whether it’s a game world, a multi-user environment, or a real-world creative ecosystem.

Unlockable Character

I’ve been described as an “Unlockable Character“—a player character you didn’t realise could join your party until we spoke. My work bridges disciplines, industries, and creative fields, bringing fresh perspectives and structured problem-solving to new worlds.

I’m activity seeking new roles and opportunities.

If you’re building something ambitious and need a fresh perspective or a hand, reach out.

For more about my personal life, keep going.